President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
LET'S DO THIS
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The Event
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Chairing Meetings

Most executives who are heading up meeting have often discovered that most excellent leaders in some capacity realized the significance of the pivotal part that meetings play in assisting them to reach their business targets. However, few have spoken much about the manner in which to properly chair a meeting, and this will hopefully assist you in understanding just what it requires to successfully chair a meeting in order to increase productivity across your organization. For too long many small business owners have focused their attention on meeting expenses and meeting staff requirements instead of simply hiring the best people to serve on their committees. This means that they are often less productive than they could be and ultimately more frustrated than their customers are.

Chairing meetings is not simply about setting the agenda and making sure everyone is present and listening. Good leadership realizes that good meetings require proper chairing. It is not just the chair that you sit in that makes the difference; it is also the posture you adopt and the attention you pay to the discussions going on around you. A relaxed chairperson is much more likely to listen carefully to what others have to say than someone who is stressed and impatient with the meeting.

Properly chairing meetings does not mean simply standing up and presenting the agenda for the evening. Good leadership realizes that there are other important factors to consider besides simply the time for the meetings. One of those factors is ensuring that the agenda is presented in a timely manner and is not one that runs on too long or is overly brief. It is perfectly acceptable to disagree with some of the agendas, and it is perfectly acceptable to state your opinions during the meetings, but when you are in the chair, you must ensure that all of the members understand and agree with what you state.

Good leadership realizes that the length of chairing meetings is not an indicator of how well the meeting is being run. In fact, it is often the opposite. Long meetings that drag on without any action are often not productive. The only way to determine if a meeting is productive or not, is to sit in it and really listen to what everyone is saying. If people are present and responding to questions, then you know that the meeting is a success.

Good leadership realizes that it is not the number of attendees at a meeting who make or break it, but rather, the quality of the attendees. You want to make sure that each and every attendee is given the opportunity to learn, present, and take action. You want to make sure that each and every attendee know they are valuable to the business because their presence is necessary.

In order to ensure that all attendees have a great experience, it is important to provide an effective meeting agenda. Without an effective agenda, you may end up having meaningless meetings with no discernible agenda and no clear outcome. An agenda is crucial in setting the tone of your meeting and its purpose. It is also one of the best ways to guide the discussion as well as maintain the focus. If the agenda of your meeting is to simply discuss job requirements, then there is no need to set a clearly defined goal and outcome.

Another thing that makes sure your meeting is successful is making sure everyone has the same amount of time to spend in the meeting. Different members of your team will have different skill sets and different time constraints. Make sure that all attendees are given the same amount of time to present their case. That way, there is a clear direction as to the outcome of the next meeting.

Lastly, give all attendees a chance to give feedback on the previous meeting. If you follow the previous meetings' goals and objectives, then there should be no reason why the attendees cannot make good input on the previous meeting. In addition to this, you can even ask them for their opinion regarding certain improvements that you might want to make. Giving attendees the opportunity to give feedback is a great way to get better results from your next meetings.

LET'S DO THis
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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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